How Entov Increased Lead Generation By 39% Through Data-Driven Strategies?
Guess what? We started with 0% and we are at 39% today when it comes to lead generation, that too within 6 months. How we, as a team, achieved this milestone, and you can too, by taking our tips and secret sauces to enhance your data-driven strategies. Let’s begin.
1. Comprehensive Data Analysis:
Entov analyzed customer behaviour and preferences, website traffic, and conversion rates to identify bottlenecks and opportunities for improvement. We were able to find a practical solution and implemented it with full planning and strategy. Further, our clients were happy to see our past work and didn’t hesitate to take our services.
2. Audience Segmentation:
By segmenting the audience based on demographics, trends, and interests, We were able to create more targeted campaigns that resonated with specific customer groups. It did take time but it was worth the effort. Division of the population allowed us to closely look at the demands of each group.
3. Personalised Content & Offers:
Data from multiple channels gave us personal insights that further enabled us to design tailored and high-quality trendy content. We got the chance to send customised emails and newsletters to our potential customers, and in turn, they got special offers, programs, and recommendations.
4. A/B Testing For Optimization:
We implemented A/B testing on landing pages, email newsletters, and ads, filtering and refining messages to maximize conversions. This experimentation helped us in figuring out what the audience wants of different niches or backgrounds. We then optimized our strategies accordingly.
5. Marketing Automation & Retargeting:
Entov used marketing automation tools and retargeting techniques to engage visitors who didn’t convert initially, nurturing them into leads. Retargeting is something that only a few brands use, so we took this opportunity to build our customer base, thus, gaining an earlier advantage.
Summary
One simply just cannot ignore the power of lead generation using the right strategy. And the best part is, it will never get old. The perfect blend of analysis, research, and constant updation is what leads you to success. This data-driven approach helped drive a 39% increase in lead generation for the client.
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