How To Build A Strong Brand Identity: The Entov Approach
If you are an individual content creator or a D2C brand, you must want to build a strong brand identity for yourself or your business. Building a unique identity consistently can boost your growth by 33%, as stated in research by Lucidpress. Not only will it be your USP, but it will also establish a base. But the question remains the same; how will you do it?
Whether your question is “How to build a robust brand persona or solid brand reputation, we will be your answer. And that’s where Entov comes into the picture. Shall we start our journey?”
So How Do We Do It?
1. Research And Understand:
The very first task is to research who your target audience is; how’s the market; and most importantly, what your competitors are doing. You have to understand the key preferences and tastes of your target leads. Only after this first step, you will be stepping ahead.
For example, if you sell sneakers, your target audience will be young girls and boys aged between 18 to 30. And indeed they consume Instagram a lot. So you have to advertise much more on IG reels than on TV.
2. Giving Your Brand A Kick:
You give yourself a unique tone; be it calm, humorous or playful. There must be a distinct logo, tagline, and name. In almost every platform, there will be consistent messaging and scheduling. And how one can forget the art of storytelling. Building a narrative that serves people and the business is a good plus point.
For example, if every business is busy providing the services, you can conduct a workshop for upcoming leads. You can teach them a few skills for free, they will subconsciously be compelled to buy your service.
3. Designing Your Ads, Website, & Channels:
Now that you have decided on the major part, we can move on to the implementation part. From website layout to coding and hosting, from ad-making to posting on various social media, you make it. If you need help, services are here for you. After all, advertising never goes out of style.
For example, if you need to attract clients from Instagram, we will help you with production, script, development, and posting on various channels. Leave the editing to us, and narrative building to our team.
4. Adapting To Trends:
Evolution and adaptation are the two keywords required in this ever-changing world of dynamic trends. Apart from a handful of loyal customers, the base is always changing. Even your existing customers might change their minds if the situation demands so. Constantly remaining up to date with the world is a must.
For example, if trending music is not of “The Weeknd” but of “Beyonce”, we will change our BGM. If a particular # trend is going on, we have to adapt accordingly. At the same time, one should not lose the uniqueness of own’s creation.
5. Analysis And Measurement:
Hush! As the main part is done, let’s come to the last part. How will you measure your success? And how will you know what needs to be upgraded? Analytical tools and measurement software are something that needs to be employed. Some metrics need to be taken into account.
For example, Google Analytics will tell you how much traffic you are getting on your site from which kind of demography. If you feel something is lacking, we will improve it by adopting certain measures, like experimentation based on proven methods.
By adopting the above measure, we can bring success to you, and us as well. Careful articulation and measurement shouldn’t be forgotten.
Everything is done. Or do you need a bonus?
Excited About Some Tips & Tricks On Building The Brand Identity?
Tip 1: Use tailored content as much as you can. It might feel like an old tactic, but is very effective. Not only will your customers feel special, but your service will also seem unique. Personalisation is a thing that no AI can do, no matter how much you feed the algorithm. And that ought to be your biggest strength.
Tip 2: Utilize the latest tools. The new features and benefits will make it easier for you to do your tasks. Further, these new software are almost always compatible with numerous devices, setting high-quality standards.
Tip 3: Appealing visuals are one of the most and best approaches that one can ever adopt. Remember, the first impression is the last too. If your hook and visuals are alluring, nobody will be able to deny take away their glance.
Tip 4: Instead of selling your product or service to your customers, try to solve their problems first. Identify the pain points and your products will sell themselves. Do not forget the old principle of supply and demand. If demand is high, and the supply is limited, it will attract people like a magnet.
Tip 5: Provide stuff for free. Yes, for free. It can be in the form of a sample, tester, or just a small service. It will work like magic. As we humans are accustomed to giving less input and extracting the maximum output, free stuff will act like bait. After building this trust, you can sell whatever you want.
Conclusion
Making your unique brand identity might not seem too easy, but it is worth all the effort. This one-time capital investment can give you lifelong results. All you have to do is to keep your services regularly updated and up to the mark. There are certain software and tools that you can make use of, be it paid or free. If you need such services, Entov is here to help.
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